Wine Spectator recently released results from an online poll that asked: “What are you drinking now?” The responses reflected what the numbers have told us this past year as well: Consumers are abandoning the higher-priced or hard-to-get bottles and going for value. This typically means under $20, often under $15, occasionally under $10, but all with the same goal – To find that sweet spot where quality meets value.
We recently noted that this trend of consumers buying at lower price points has in fact brought prices down on some more spendy wines. We even added an option on our site to search by savings since some of the deals are so crazy good.
Now we want to hear what changes you’ve made – give us some stories and specifics. Have you sacrificed a $20 bottle for a $10 one? Switched grapes? Regions? Producers? Trying lots of new things?
This is what we want to know – What are you drinking and why? We’ll include some of your responses in our Wine Club Newsletter.
It’s wedding season. We’re travelling coast-to-coast, from destination wedding to hometown celebration, watching friends and family tie the knot. Sometimes we have more invitations that we can get to, but wedding season does mean one thing – gifts for the couple. If you’re like me, you’ve already been to a few weddings this year, but have not yet gotten the gift. This always puts me in a pickle because when I check the registry, it seems completely picked over and I can’t imagine my friends REALLY want yet another set of crystal glassware. I mean, it’s crystal. When do we ever drink out of crystal?
I wanted to share a few ideas for you, wedding friends, that are sure to make any wine-loving couple happy.
Two words – WINE CLUB. Such an easy, perfect gift. You can do anything from three months to a year, with an entry-level club or a high-end club. The gift that keeps giving… and while you can have too much glassware, you can never have enough wine to drink out of them! We’ve also got a great list of wedding gift ideas from our wine and gift selection.
Wine Registry – encourage friends to join our community & create a registry wine list with all the wines they love! Again, you don’t have to worry about someone else buying that same wine, as you can never have enough of your favorite! To join our community, just go to www.wine.com/v6/community, create a profile page and then create a list. You can add any wine you want to that list and share the link with your friends.
And… we’ve just launched our wedding services, which include free wine consultation for your wedding wines – just e-mail email@example.com with your theme, budget and state and any other pertinent information – we’ll get back to you with some answers!