The customers of Wine.com were California Dreaming in 2010, according to the numbers – the region topped our list of most bottles sold and came in with about 40% growth. And why not? California represents some of the most delicious wines in the world, from value to collectible, and the diversity of varieties is so broad, it pleases a Pinot lover as well as a Zinfandel fanatic. That said, we still saw a lot of Napa Valley purchases – that region’s growth was up 92%. Guess that goes with the numbers that show Cabernet Sauvignon was the number one grape variety as well.But beyond the California borders, we’re excited about what other regions people are trying, like Beaujolais. Often associated with only Beaujolais Nouveau, drinkers are discovering the delicious diversity and quality of Beaujolais Villages and Beaujolais Crus. Not to mention, 2009 was a fantastic vintage for the region, so great wines at great values were good for all. Bordeaux was also up – another region that enjoyed the 2009 vintage. Portugal came in third at 79%, and that was not just for Port. Dry reds from Portugal, as well as refreshing whites, are finally getting the recognition they deserve. South Africa rounded out the top 4 growth regions – maybe a World Cup boost? So it looks like 2010 was a year of both traditional drinking and adventurous tasting. We look forward to what 2011 brings!