Category Archives: Site Features

Introducing our brand new website!

You might have noticed that things look a little different around here. Scratch that, A LOT different. Welcome to our newly-redesigned website, created with you, the customer, at the very center. The first of many changes are now live, so we’d like to show you around.


It’s now easier to find the perfect bottle. Here’s how:

New navigation: Our main navigation has been re-organized and simplified with easy-to-use menu cards. You’ll find categories for Wine, Gifts and Discover (more on that one later). Categories like regions, varietals, and popular lists are now right there to see.

New expandable/collapse-able categories on the left side of every search page: Whether you’re shopping by price, vintage, region, or…anything really, there are now more ways than ever to narrow down to your desired list.

New gift categories: We re-organized our massive gift assortment into categories that make more sense, to help you find the right gift, for the right occasion, at the right price. Popular gift categories are easily accessible through our re-designed menu card in the website’s top navigation.


Our new look better captures our excitement for great wine. Whether you’re toasting major milestones or relaxing with friends on the weekend, wine represents the shared moments and memories of our daily lives. To reflect that, we added a few key touches to the website.

Remodeled homepage: Our goal is to help you better enjoy wine by providing a broad selection of great choices, offering help and advice when you need it and making shipping and delivery free and convenient for our customers. Those messages are now beautifully displayed right up front, where it counts.

Brilliant photography: You’ll notice that category pages are now topped by images showcasing the real vineyards, regions, and varietals that go into each wine.

THE PERSONAL TOUCH is so much more than a website that sells wine. We’re real people who enjoy wine (and food, and travel, and…the list goes on) as much as you do. Check out our new Discover menu in the top navigation to see the following features:

Live chat: Real-time, convenient help from a wine expert during business hours.

Easy-to-browse lists of wines recommended by our staff.

Quick suggestions on wines you might like based on your past purchases.


These are just a few of the upgrades we’ve made to the website. We’re always looking to improve the customer experience, so please check out the new site and let us know your feedback.

Many more exciting changes are in the works. Stay tuned and until then, Cheers from the Team!

Wine is more fun with friends! Introducing new social features on

Hi there! I’m Cam, the director of customer experience here at

We’ve been working hard to bring you helpful and exciting features over the past few months (you might have noticed “look ahead search” and brand new personalized account and recommendations pages) and I wanted to introduce our latest upgrades that make the experience more fun and social than ever.

We teamed up with a 3rd party called Sociable Labs to add some exciting social features to the website. Everyone can see the new widgets, but only people who have connected their and facebook accounts will add activity to the widgets. (Note: don’t worry, your activity on won’t be shared unless you connect your and facebook accounts and have sharing set to “on”!).

There are four new features/widgets:

1. A new header that will allow you to connect your account with facebook if you want to use the social features. Just click the “connect with facebook” link and you will be connected in just a few clicks. Once you connect your account you will see your facebook profile picture and some new drop downs and options. This is where you can see your recent activity that has been shared and set your sharing settings. When you see “sharing: on” we will automatically publish a short story to facebook when you comment or review a wine and when you make a non-gift purchase.

See your activity and delete any items you didn’t mean to share. Hit “turn sharing off” if you don’t want your activity automatically published to facebook.

2. You will see a social sidebar on all pages except the cart and account pages. If you navigate to on a browser that is at least 1250 pixels wide (normal desktop monitor, but not an iPad or a phone) you will see a whole new element floating off to the right with a stream of activity in it. Only activity from users who have connected their accounts with facebook will appear here. If you connect to facebook and you have friends that have connected to facebook and done things on their activity will show at the top! Hover over the entries to see more detail on products.

Social Sidebar
See what facebook users are doing on right now! You can hover over stories to read more about the products and comment.

3. My favorite, a new “live feed” page that shows all the recent activity of customers who have connected with facebook  (note: get to it by clicking the “live feed” link in the header). Its a neat way to discover new products in a very visual style. Go ahead and try it – be sure to scroll down to the bottom and see “infinite scroll” in action!

live feed
the live feed shows a live stream of activity for users who have connected their accounts with facebook

4. When you make a purchase you can choose to share your purchase to facebook. Even if you haven’t connected your account with facebook you can use this feature, but you will have to sign in with facebook first to use it.

After you make a purchase you can choose to share one of the products with your facebook friends – you might even make a few new friends who want to come drink it with you!

I hope you enjoy the new features, if you have any ideas, requests or questions shoot me an email at