Wine.com 100: Brangelina, the Today Show & Olive Garden

This week we released the 9th annual Wine.com 100, a list of the top selling (by number of bottles) wines of Wine.com over the first 11 months of 2015. Most of these wines are no surprise. Meiomi was #1, Veuve Clicquot was #2… most are fairly well-known brands, or wines that made a fairly large production and are well-rated and well-loved. A few are more off the beaten path, but there are 3 that stick out to me and I credit pop culture for their rise in fame!

  1. brandandangieMiraval Rose (#6)
    The Provence estate owned by Brad Pitt and Angelina Jolie was revived when they purchased it, calling on the famous Perrin family to assist in winemaking and production. With the owners as artists, you can imagine that the result is a high quality product.  Still, this dry rose has hit our top 10 these past 2 years, the first time a rose has ever reached that level in sales. Yes, it’s a fantastic product, but I think ownership plays a role in how many people snag a bottle to try…
  2. bluezonesSella & Mosca Cannonau di Sardegna Riserva (#60)
    Earlier this year, the Today Show featured the author of the Blue Zones, a book that shares the secret to longevity in six pockets of the world where the most people live into their 100s. This particular show focused on the people of Sardinia, who credit a glass of Cannonau (their local name for Grenache) each day is an integral part of their diet. When the show aired, the requests for Cannonau blew up our live chat service. Since the show aired, sales of Cannonau skyrocketed, especially the Sella & Mosca, one of the best value Cannonau on our site. It also happens to be delicious, but this wine, with no scores and little brand recognition, would not have hit #60 without this boost from an NBC morning show.
  3. olivegardenCastello del Poggio Moscato Provincia di Pavia (#48)
    Don’t underestimate the power of the Olive Garden! A high number of customers came into chat to inquire about this wine because they had it at the Olive Garden and it was their favorite. It’s a great brand, great price and Moscato is hot, but this is the first Moscato to hit our list and we thank the many customers who wanted their own after sipping it with unlimited salad and breadsticks.

And so, while many wines on this list are stalwart brands and others are trends that have moved up fast, these three illustrate the power of celebrities, the media, and chain restaurants. Cheers!