What’s “Trendy” in Wine – the Wine.com 100

Today we release our 5th annual Wine.com 100. It’s our list of the Top 100 (or top 1%) wines sold on Wine.com for the first 11 months of 2011. It’s the only 100 list compiled based on customer activity rather than critics ratings. That said, since we do use a number of 3rd party scores, many of our customers DO buy based on ratings and reviews. Here are some trends (some old, some new) we noticed in 2011.

- People still love a good value! Our number 1 wine, the Tilia Cabernet Sauvignon, is a great red, under $10. Our number 1 wine last year was also a red wine under $10.

- California & Cabernet still top the lists. Though other regions and varietals have grown, almost half of our list is from California, about a third of it is Cabernet. There are 80 reds on the list, 25 of which are Cabernet.

- Nothing like a good value bubbly… Cristalino is #2 on our list for the 2nd year in a row. This $8 Cava has been in the top 10 in EVERY list we’ve done. And Veuve Clicquot is number 6 – people also still love Champagne!

- Generation counts! For the first time, we broke down some numbers by age, Millennials, Gen X, Baby Boomers and the Greatest Generation (GG). Some cool stats? The Tilia was across the board #1 for all age ranges. The Veuve Clicquot, which came in at #6 overall, was #3 for Gen X & Millennials, while it was #19 for Boomers and #70 for GG!!! Meanwhile, in the big California Cabernet area (think Cakebread and Caymus), it ranked super high with Boomers and Gen X (top 10), but was way down there (in the 50s!) with Millennials and GG. To sum up, Millennials care about name brand Champagne, but not so much on high end California Cabernet. Boomers and Gen X, however, dig the Cali Cabs and rank those higher than other values more popular among Millennials. Not a hard science, but fun numbers.

Check out our entire list at www.wine.com/100.

What are your favorite wines of 2011?