If you are any sort of regular online shopper, chances are you’ve heard and seen “flash sale” sites. Most of the usual suspects, like Gilt Groupe and Rue La La, focus on fashion. But increasingly, these sites are showcasing items outside the fashion realm. This format has gained momentum in a number of categories, including travel packages, home goods and now wine.
The idea behind flash sales is to provide customers with a limited time, limited quantity item at a steep discount (up to 70% off the suggested retail price), which is a terribly attractive proposition. The new web site from Wine.com, WineShopper, is exactly that for wine.
What is WineShopper?
WineShopper is a members-only wine retail site, offering exclusive wine deals in limited quantities for a limited time. From well-known big brands to small, boutique wineries, WineShopper will have a diverse line up of wines. Sales will last from 24 – 72 hours, or until stock sells out.
Even better? The first 50 members to refer 50 friends to join WineShopper will receive four Riedel Ouverture Magnum Glasses worth $37.99. So sign up at www.wineshopper.com and start telling people that this where they’ll find the best deals in wine.