The Wine Influence of TV

Last week, while my husband was in Bordeaux, drinking enough for the both of us, I went on a sabbatical from wine. Mostly to make sure I still could. While I managed the no alcohol policy for 9 months, that was over a year ago, and I've gotten well back into the swing of the wine world. And let's be honest, in the wine profession, it's easy to be 'over-served,' particularly in a household where both of us work in wine.

I aimed to make it a week, and was doing fine the first 4 nights, until I sat down with my sparkling water after dinner to watch a recorded episode of Cougar Town, the new show with Courtney Cox that comes on Wednesday nights, right after Modern Family – would never have thought to start watching this show, but since Modern Family is our new favorite, we've occasionally seen the first 10 minutes and I'll admit, I'm now hooked – it's programmed in the DVR. The episode to which I am referring had to do with wine. More specifically, giving up wine. While watching an entire half hour of people pouring, drinking and talking about wine, there comes a point where you REALLY just have to have a glass of wine.

It got me thinking about other movies and TV shows that have centered themselves around wine. I recall watching Sideways in the movie theatres and wishing I could flag down an usher for a glass. One of my favorite movies, French Kiss, is such a great movie about wine, making you also want to sip a glass in a vineyard in France. There's also A Good Year, with Russell Crowe, which, while not my favorite, does have a decent "garagiste" wine element to it.

TV shows for are out there, too – Frasier had quite a few wine references – Niles loved a good glass of Sherry and they did talk snooty wine talk occasionally – and the West Wing also had political (and relationship) talk over wine (or so I'm told – I admit I didn't watch it much). And now, there is Cougar Town, where Jules (the main character) pours her glass to the top and slurps the first sip with no hands. Classy stuff.

But now I'm curious. Can shows and movies be this tied to our cravings
for wine? It makes sense as marketers do it with commercials all the
time – from beer to sugary cereals, they are using images and dialogue
to spark our cravings.

So did I make it through the show without a glass of wine? Sadly, no. I succumbed to the urge and had a glass. But, knowing it would be just one glass, I went all out and had a big 'ole Pinot glass full of Flowers Sonoma Coast Pinot Noir. It was quite good and totally worth it. You tend to want to drink better wine when you are limited to less consumption. And I was able to continue abstinence another 2 nights with no wine-oriented shows! 

And now I want to know what else is out there urging us to drink wine – are there any shows or movies that have sparked your craving for a glass? Or more? 

Comments Closed

2 thoughts on “The Wine Influence of TV”

  1. There’s an episode of How I Met Your Mother where Lily decides that they need to have a "classier party", so they decide to have a couple over for wine. The guy is totally anal about the wine – after they open the bottle they have to wait for the "freakin’ tannins" before anyone is allowed to drink any. It cracked me up, and made me want a glass right then!

  2. Sara – I really need to start watching that show! I’ve heard good things. And it’s funny, because I used IMDB (the database for TV & Movies) to look for shows with "wine" in the episode title, and How I Met Your Mother came up. I may have to try HULU to watch that episode. Only when I’m ready for a glass, though.

Comments are closed.